Transforming a FedEx Truck into a Luxurious Mobile Cocktail Bar for Absolut Elyx

At The Nevill Group, we pride ourselves on our ability to bring innovative design concepts to life, no matter how challenging the project. One of our most exciting collaborations was with Shaun Clarkson ID, where we were tasked with transforming an old FedEx delivery truck into a boutique mobile cocktail bar for the luxurious brand, Absolut Vodka Elyx.

The Challenge: A Wrap Fit for a Luxury Brand

Absolut Elyx stands apart from other vodka brands due to its unique distilling process, which utilizes copper to create its premium product. This distinct feature of the brand needed to be reflected in every aspect of the mobile cocktail bar’s design. Our task was to create a vehicle wrap that not only complemented the brand’s luxurious image but also showcased the essence of Absolut Elyx through a metallic copper finish.

However, this was no ordinary vehicle wrap. Achieving the perfect copper reveal on a wrap that was durable, conformable, and met the brand’s strict color guidelines was a significant challenge. The solution? We decided to create our own custom vehicle wrap from scratch.

Crafting the Perfect Copper Wrap

Finding a conformable copper vehicle wrap that could be printed on and laminated for protection was nearly impossible. To meet the brand’s exacting standards, we had to innovate. We started with a metallic silver 3M product and undertook rigorous testing to develop a custom wrap that would achieve the desired copper effect.

The process involved meticulous color matching to ensure the copper tone was perfect, reflecting the high-end appeal of Absolut Elyx. After numerous trials and adjustments, we finally created a wrap that not only met but exceeded the brand’s expectations. The wrap featured the brand’s iconic banana leaf pattern, with the copper finish adding a touch of elegance that truly captured the essence of Absolut Elyx.

From London to Las Vegas: Bringing the Design to Life

Once the custom wrap was perfected and approved, it was time to bring the design to life. Our logistics planning team stepped in, organizing the transport and installation of the wrap on the truck, which was situated all the way in Las Vegas. This required precise coordination, from shipping materials to assembling the right team for the job.

Our team flew from London to Las Vegas, fully prepared to tackle the task at hand. The installation process was executed flawlessly, with the wrap fitting the truck like a glove. The rich copper tones and intricate banana leaf pattern transformed the old FedEx truck into a luxurious mobile cocktail bar that exuded the sophistication of the Absolut Elyx brand.

The Result: A Luxurious Mobile Experience

The finished product was nothing short of spectacular. The transformed truck became a stunning representation of Absolut Elyx, perfectly blending the brand’s luxury with the practicality of a mobile bar. The copper wrap not only looked amazing but was also durable enough to withstand the rigors of mobile service.

The project was completed ahead of schedule, and the client was thrilled with the result. The mobile cocktail bar has since become a standout feature at events, offering guests a taste of luxury on wheels.

Conclusion

At The Nevill Group, we thrive on challenges that push us to innovate and deliver exceptional results. Our work with Shaun Clarkson ID on the Absolut Elyx mobile cocktail bar is a testament to our commitment to quality and creativity. From custom vehicle wraps to meticulous logistical planning, we ensure that every project not only meets but exceeds our clients’ expectations.

If you’re looking to transform a space—or even a vehicle—into something extraordinary, The Nevill Group is ready to help. Contact us today to learn how we can bring your vision to life, just as we did for Absolut Elyx.