Pretty Little Thing x Little Mix
The Nevill Group’s Spectacular Installation at Anyho Park for PrettyLittleThing & Little Mix Collaboration
At The Nevill Group, we specialize in creating show-stopping environments that elevate events to unforgettable heights. So, when we were tasked with designing and producing the atmospheric set for the exclusive collaboration between fashion powerhouse PrettyLittleThing and chart-topping girl group Little Mix, we knew this had to be nothing short of spectacular. The chosen venue? The luxurious and intriguing Anyho Park in Banbury—a location perfect for a larger-than-life celebration.
Our brief was clear: we had to create an experience that would not only wow the most discerning A-list celebrities but also announce the world-renowned partnership between PrettyLittleThing and Little Mix in a bold, unforgettable way. The result was a seamless fusion of elegance, glamour, and fun, making an instant impact on everyone who stepped through the gates.
Here’s a closer look at some of the highlights from our design, production, and installation for this high-profile event:
1. 6m High Eiffel Tower Branded in Pink
To set the tone and create an undeniable visual impact, we designed a striking 6-meter high replica of the Eiffel Tower, towering over the entrance to Anyho Park. But this wasn't just any Eiffel Tower—this one was drenched in a custom, eye-catching pink to reflect the bold personality of PrettyLittleThing and the vibrancy of Little Mix. Standing as a welcoming beacon to guests, this stunning monument perfectly blended elegance with modern flair, symbolizing the grandeur of the event and the fashion-forward collaboration.
2. 2x Step and Repeat Press Walls
A major part of any high-profile event is the media presence, and we wanted to ensure the collaboration was showcased in style. Our two bespoke step and repeat press walls were created to provide the perfect backdrop for photographers and press coverage. Featuring a seamless pattern of PrettyLittleThing and Little Mix branding, these walls allowed for maximum visibility of the partnership while offering guests an opportunity to shine on the red carpet.
3. Welcome Signage: 7m Wide x 2m High
Upon arrival, guests were greeted with a massive 7-meter wide by 2-meter high welcome sign—a bold statement piece designed to set the stage for the event. Positioned at the entryway, this signage was designed to ensure every attendee knew they were about to experience something extraordinary. With vibrant typography and chic branding, it encapsulated the essence of both PrettyLittleThing and Little Mix, providing the perfect first impression for the day ahead.
4. Bespoke Art Pieces Throughout the Venue
Adding an element of sophistication and intrigue, we curated a series of bespoke art pieces throughout the venue that reflected the unique style and creative vision of the collaboration. These pieces were designed to engage guests, providing visually stimulating focal points throughout the venue and creating moments of conversation and intrigue. From contemporary sculptures to striking abstract art, each piece served to complement the overall aesthetic of the event while elevating the guest experience.
5. Custom PLT Pants for the Gigantic Zeus Statue Overlooking the Stairwell
One of the most fun and whimsical elements of our installation was the custom pair of PLT pants designed for the colossal Zeus statue that overlooked the stairwell. Standing tall and regal, Zeus had been transformed with a daring and bold look—his usual grandeur now enhanced with a fashionable touch. The oversized pants, adorned with PrettyLittleThing’s signature style, added a playful contrast to the classical statue, showcasing the fusion of timeless design with contemporary fashion. It was a memorable and Instagram-worthy detail that had guests talking.
6. Bespoke Eiffel Tower DJ Booth and Stage for Performances
A highlight of the evening was undoubtedly the performance space, where Aitch took to the stage in front of an enthusiastic crowd. To complement the energy and vibe of the event, we designed a bespoke DJ booth and stage inspired by the Eiffel Tower. With intricate detailing and an illuminated, Eiffel Tower-shaped frame, the stage became a focal point for the evening’s entertainment. The boldness of the design, paired with cutting-edge lighting, ensured that the performances were as spectacular as the setting itself, providing a thrilling backdrop for the celebrity performances and the celebration of the PrettyLittleThing and Little Mix collaboration.
Conclusion
At The Nevill Group, we’re passionate about pushing the boundaries of design, and this project at Anyho Park was no exception. From the towering Eiffel Tower in pink to the whimsical PLT pants for Zeus, every detail was crafted to perfection to match the scale and excitement of the collaboration between PrettyLittleThing and Little Mix. The result was a truly immersive experience, one that left a lasting impression on every guest and solidified this partnership as one of the most iconic in recent history.
It was an honor to play a part in this unforgettable event, and we can’t wait for the next opportunity to bring bold, imaginative concepts to life.