Fiorucci x Adidas
Celebrating Fiorucci London x Adidas Collaboration: A Bold and Eye-Catching Project
At The Nevill Group, we thrive on bringing exciting collaborations to life with impactful design and quick, high-quality execution. When Fiorucci London teamed up with global powerhouse Adidas, we were thrilled to take on the challenge of creating an unforgettable visual experience for this exciting partnership. With a fast turnaround and a keen eye for detail, our team went above and beyond to make sure the branding reflected the bold energy of this iconic collaboration.
The Design Approach: Bold, Vibrant, and Attention-Grabbing
For this project, we used a combination of creative elements to ensure the space would not only grab attention but also highlight the exclusive nature of the collaboration. Here’s how we did it:
Chrome Vinyl Cut to Shape for Revealing Peeks
To give the space a futuristic and sleek feel, we used chrome vinyl cut to precise shapes that allowed for 'reveal peeks' throughout the installation. This effect created an interactive design that invited guests to explore every corner, building excitement and engagement around the new Fiorucci x Adidas collection.Neon Orange Cut Vinyl for Maximum Impact
To make a bold statement, we incorporated neon orange cut vinyl elements into the design. This vibrant and eye-catching color ensured that certain details stood out, capturing attention instantly and adding an energetic pop to the overall atmosphere.Optically Clear Prints for a Striking Model Image
The pièce de résistance of the design was the use of optically clear prints. These prints displayed a stunning model image showcasing Fiorucci's latest branding and clothing collection in partnership with Adidas. The clarity and precision of the images allowed the apparel to take center stage, creating a strong visual connection between the brand and the audience.
The Result: A Visually Striking and Memorable Space
The final result was a striking and memorable space that truly celebrated the Fiorucci x Adidas collaboration. From the chrome vinyl to the neon pops of orange, the space oozed energy, style, and creativity. And with optically clear prints displaying the latest fashion pieces, guests couldn’t help but be captivated by the bold, modern aesthetic.
This project was a true testament to our ability to execute quick-turnaround designs that don’t compromise on quality or impact. At The Nevill Group, we’re always excited to be part of innovative collaborations like this one, helping brands like Fiorucci and Adidas create spaces that stand out and leave a lasting impression.
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